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~subject:"Kulturelle Identität"
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Kulturelle Identität
International marketing
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Designation of origin
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country of origin
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export performance
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Westjohn, Stanford A.
5
Magnusson, Peter
4
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Gelbrich, Katja
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Gäthke, Daniel
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Peng, Yi
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Journal of international marketing
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ECONIS (ZBW)
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1
Trust propensity across cultures : the role of collectivism
Westjohn, Stanford A.
;
Magnusson, Peter
;
Franke, George R.
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012872564
Saved in:
2
Eastern versus Western culture pricing strategy : superstition, lucky numbers, and localization
Westjohn, Stanford A.
;
Roschk, Holger
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011656789
Saved in:
3
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
4
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter
;
Peterson, Robert M.
;
Westjohn, Stanford A.
- In:
International marketing review
31
(
2014
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
Saved in:
5
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
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