//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Westjohn, Stanford A."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Welt
International marketing
14
Internationales Marketing
14
Consumer behaviour
10
Konsumentenverhalten
10
Designation of origin
8
Herkunftsbezeichnung
8
Brand image
7
Markenimage
7
Cultural identity
5
Kulturelle Identität
5
Brand management
4
Markenführung
4
USA
4
United States
4
Brand
3
China
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
World
3
Advertising effects
2
Country of origin
2
Cross-cultural management
2
Export
2
Globalisierung
2
Globalization
2
Individualism
2
Interkulturelles Management
2
Rules of origin
2
Ursprungsregeln
2
Werbewirkung
2
country of origin
2
export performance
2
Advertising
1
Advertising industry
1
Anger
1
Anthropomorphism
1
Brand origin recognition accuracy
1
Business services
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Magnusson, Peter
3
Westjohn, Stanford A.
3
Arnold, Mark J.
1
Reynolds, Kristy
1
Zdravkovic, Srdan
1
Published in...
All
Handbook of research in international marketing
1
International marketing review
1
Journal of international marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
3
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->