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~isPartOf:"Journal of marketing research : JMR"
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Mental representation and perceived similarity : how abstract mindset Aids choice from large assortments
Xu, Jing
;
Jiang, Zixi
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009786137
Saved in:
2
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
Xu, Jing
;
Jiang, Zixi
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 548-547
Persistent link: https://www.econbiz.de/10010161511
Saved in:
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