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~source:"econis"
~person:"Jiang, Zixi"
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Jiang, Zixi
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Jiang, Zixi
;
Xu, Jing
;
Gorlin, Margaret
;
Dhar, Ravi
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 908-924
Persistent link: https://www.econbiz.de/10012662068
Saved in:
2
Mental representation and perceived similarity : how abstract mindset Aids choice from large assortments
Xu, Jing
;
Jiang, Zixi
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009786137
Saved in:
3
Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying
;
Xu, Jing
;
Jiang, Zixi
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
Saved in:
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