Lim, Myung Sub; Kim, Choo Yeon; Yoo, Jae Wook - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-18
Whether to have a similar or different strategy than firms in same industry is the fundamental question for firms that want to build a competitive advantage. Recent literature, such as the new institutional theory and the perspective of optimal distinctiveness, has emphasized the configuration...