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~subject:"sacrifice mindset"
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sacrifice mindset
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local-global identity
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power distance belief
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Gao, Huachao
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Mittal, Vikas
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Zhang, Yinlong
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Journal of marketing
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The differential effect of local-global identity among males and females : the case of price sensitivity
Gao, Huachao
;
Mittal, Vikas
;
Zhang, Yinlong
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 173-191
Persistent link: https://www.econbiz.de/10012177951
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2
How does local-global identity affect price sensitivity?
Gao, Huachao
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011697775
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