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Search: "Zielgruppe"
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Zielgruppe
2,828
Target group
2,431
Konsumentenverhalten
764
Consumer behaviour
761
Deutschland
565
Germany
504
Marketing
416
Marketingmanagement
371
Marketing management
369
Werbewirkung
358
Advertising effects
356
Werbung
336
Advertising
323
Online-Marketing
263
Internet marketing
258
USA
257
Children
256
Kinder
256
Elderly people
252
Ältere Menschen
252
Marktsegmentierung
248
United States
243
Market segmentation
230
Beziehungsmarketing
214
Relationship marketing
213
Theorie
161
Theory
159
Jugendliche
147
Youth
145
Brand management
141
Markenführung
141
Verbraucherverhalten
124
Social Web
93
Social web
93
Marktforschung
83
Market research
77
Low income
75
Niedrigeinkommen
75
Markenimage
74
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73
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Undetermined
516
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249
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Article
1,680
Book / Working Paper
1,141
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9
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Article in journal
1,068
Aufsatz in Zeitschrift
1,068
Aufsatz im Buch
599
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599
Graue Literatur
191
Non-commercial literature
191
Hochschulschrift
180
Thesis
125
Working Paper
116
Arbeitspapier
106
Case study
70
Fallstudie
70
Collection of articles of several authors
62
Sammelwerk
62
Aufsatzsammlung
55
Dissertation u.a. Prüfungsschriften
42
Ratgeber
38
Guidebook
29
Bibliografie enthalten
23
Bibliography included
23
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21
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16
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15
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13
Umfrage
13
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10
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10
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10
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English
1,640
German
1,150
Undetermined
27
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12
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Portuguese
2
Italian
1
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1
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Author
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Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Olken, Benjamin A.
10
Hudders, Liselot
9
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Hennigs, Nadine
5
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Institution
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Springer Fachmedien Wiesbaden
27
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Asian Development Bank
6
National Bureau of Economic Research
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Fachhochschule Reutlingen / European School of Business
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Gabler <Firma>
3
Axel-Springer-Verlag / Marketing Anzeigen
2
De Gruyter Oldenbourg
2
Deutsches Zentrum für Altersfragen
2
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Finanz- und Aktuarwissenschaften <Ulm>
2
MITP Verlags-GmbH & Co. KG
2
Meyer-Hentschel-Management-Consulting & Partner <Saarbrücken>
2
Nomos Verlagsgesellschaft
2
Siegfried-Vögele-Institut <Königstein, Taunus>
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel Springer AG <Berlin>
1
Axel Springer AG <Berlin> / Marketing Anzeigen
1
Axel Springer Verlag, Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Bayerische Akademie für Werbung und Marketing
1
Books on Demand GmbH <Norderstedt>
1
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Published in...
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Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Springer eBook Collection
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of marketing communications
11
European journal of marketing : EJM
10
IAB-Forschungsbericht
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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Source
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ECONIS (ZBW)
2,577
USB Cologne (EcoSocSci)
209
EconStor
21
RePEc
12
USB Cologne (business full texts)
8
BASE
2
OLC EcoSci
1
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81
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81
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
82
Customer concentration and target price accuracy
Yun, Mu Shu
;
Cheng, Lee-Young
;
Zhao, Yan
- In:
Review of quantitative finance and accounting
61
(
2023
)
3
,
pp. 995-1028
Persistent link: https://www.econbiz.de/10014342127
Saved in:
83
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
84
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Saved in:
85
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
86
Best-Ager-Marketing : wie man die
Zielgruppe
50plus verstehen und erreichen kann
Maas, Hartwin
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10013482506
Saved in:
87
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
88
Content-Marketing : Grundlagen – Strategien – Entwicklungen
Zerres, Christopher
(
ed.
)
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10013468185
Saved in:
89
Grundlagen und Strategie
Günter, Bernd
;
Römhild, Julia
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10014230044
Saved in:
90
Influence of consumer tribalism on purchase behaviour : an empirical study through the lens of tribalism using recreational running groups/clubs in India
Charan, M.
- In:
International journal of Indian culture and business …
29
(
2023
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10014318435
Saved in:
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