Zopiatis, Anastasios; Melanthiou, Yioula - In: International Journal of Contemporary Hospitality Management 31 (2019) 2, pp. 538-556
Purpose: This paper aims to explore the nature of the celebrity chef phenomenon and its impact on the contemporary hospitality industry, to both enrich current knowledge on the topic, as well as inform future research endeavors. Design/methodology/approach: The study was based on a narrative...