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~person:"Ko, Yong Jae"
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Consumer behaviour
32
Konsumentenverhalten
32
Sportmarketing
21
Sports marketing
21
Sport
15
Sports
15
Athletes
13
Sportler
13
Professional sports
11
Profisport
11
Sport event
11
Sportveranstaltung
11
Brand management
9
Markenführung
9
Sport organization
9
Sportorganisation
9
USA
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United States
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Brand image
7
Markenimage
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Sponsoring
7
Sponsorship
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6
Werbewirkung
6
Arbeitsgruppe
5
Football
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Fußball
5
Social Web
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Social web
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Team
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Cognition
4
Dienstleistungsqualität
4
Higher education institution
4
Hochschule
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Reputation
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Viral marketing
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word of mouth
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2
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English
47
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Ko, Yong Jae
Humphreys, Brad R.
178
Maennig, Wolfgang
155
Dietl, Helmut
123
Franck, Egon
119
Lang, Markus
119
Szymanski, Stefan
113
Lechner, Michael
92
Wicker, Pamela
92
Frick, Bernd
90
Breuer, Christoph
85
Feddersen, Arne
81
Budzinski, Oliver
80
Paul, Rodney J.
74
Andreff, Wladimir
73
Pawlowski, Tim
71
Nufer, Gerd
70
Matheson, Victor A.
69
Fort, Rodney
67
Kesenne, Stefan
67
Matheson, Victor
65
Simmons, Robert
65
Weinbach, Andrew P.
63
Coates, Dennis
56
Forrest, David
49
Ratten, Vanessa
49
Berri, David J.
48
Drayer, Joris
47
Downward, Paul
46
Funk, Daniel C.
46
Torgler, Benno
45
Depken, Craig A.
44
Groothuis, Peter Andrew
44
Dilger, Alexander
42
Sommers, Paul M.
42
Grossmann, Martin
41
Parent, Milena M.
40
Zimbalist, Andrew S.
40
Briskorn, Dirk
39
Leeds, Michael A.
39
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International journal of sports marketing & sponsorship
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
European Sport management quarterly : ESMQ
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
4
Managing service quality : MSQ ; an international journal
3
Enhancing knowledge development in marketing ; Vol. 21
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
New day, new game : examining consumer needs in daily fantasy
sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
4
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
5
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
6
Conceptualizing relative size and entitativity of
sports
fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
7
Effects of relative size and homogeneity of
sports
fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
8
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
9
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
10
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
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