Vij, Sandeep; Kaur, Balpreet - In: Rajagiri management journal 19 (2025) 1, pp. 30-43
social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e … discriminant validity, contributing to making it a valuable instrument for capturing consumer perceptions towards S-commerce. Eight … factors were explored using exploratory factor analysis, namely, "satisfaction and advocacy of S-commerce," "usability and …
