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~person:"Svensson, Göran"
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Search: A model of cause-related marketing for "profit-driven" and "non-profit" organizations Göran Svensson; Greg Wood.
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European business review : EBR ; the official journal of the International Management Centres, Europe
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A
model
of
cause-related
marketing
for
"
profit-driven
"
and
"
non-profit
"
organizations
Svensson, Göran
;
Wood, Greg
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009125145
Saved in:
2
A
model
of
cause-related
marketing
for
"
profit-driven
"
and
"
non-profit
"
organizations
Svensson, Göran
;
Wood, Greg
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10008887159
Saved in:
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