Dubey, Prince; Bajpai, Naval; Guha, Sanjay; … - In: Journal of Research in Marketing and Entrepreneurship 22 (2019) 1, pp. 1-19
Purpose: Entrepreneurial marketing is a hybrid concept of entrepreneurship and marketing defining business for future … challenges. This study aims to examine the following two issues of entrepreneurial marketing concerning impact of perceived … quality on customer delight: first, identifying entrepreneurial marketing factors of delight and customer perceived quality to …