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subject:"IT-gestütztes Marketing"
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Search: Evaluating customer information breaches as service failures an event study approach Arvind Malhotra and Claudia Kubowicz Malhotra.
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IT-gestütztes Marketing
Beschwerdemanagement
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Journal of service research : JSR
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Evaluating
customer
information
breaches
as
service
failures
:
an
event
study
approach
Malhotra, Arvind
;
Kubowicz Malhotra, Claudia
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10008826887
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