Diepen, Merel van (contributor); Donkers, Bas (contributor); … - 2006
problem in general (TNS NIPO, 2003; Verhoef et al., 2003), but we are not
aware of any studies that empirically investigate … is the feeling of “too much direct
mail”.
Direct mailing irritation
Recently there have appeared some studies … behavior measure, such as total annual charity
donation, as a single donation event is not representative for overall donating …