Olberding, Julie Cencula (ed.) - 2017 - First published 2017
event : laying the groundwork with market research and brand development / Douglas Olberding and Jay Jisha -- Implementation … and Patrick Frambes -- Managing and motivating event volunteers / Liz Engelhardt and Julie Cencula Olberding … evaluation -- Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate …