Mourad, Maha; Ennew, Christine; Kortam, Wael - In: Service Science 2 (2010) 3, pp. 154-166
services in Egypt. In essence, higher education is a professional service characterized by a high level of experience qualities … an increasingly competitive marketplace. The service sector chosen for the empirical research was higher education … making purchase decisions. This higher level of perceived risk arises because, relative to physical goods, services are …