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Internet marketing
111
Online-Marketing
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Advertising effects
65
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Konsumentenverhalten
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Fulgoni, Gian M.
8
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5
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4
Lipsman, Andrew
4
Cook, William A.
3
Goodrich, Kendall
3
Nelson-Field, Karen
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3
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3
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Gao, Tao
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Havlena, William
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Journal of advertising research
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,086
Journal of business research : JBR
957
Werben & verkaufen : W & V
939
SpringerLink / Bücher
920
Journal of retailing and consumer services
733
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
631
Technological forecasting & social change : an international journal
554
Journal of internet commerce
520
International journal of internet marketing and advertising : IJIMA
474
Springer eBook Collection
470
NBER working paper series
461
Working paper series / European Central Bank
460
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
453
PC-Praxis
436
MPRA Paper
429
IMF working paper
411
Telecommunications policy : the international journal of digital economy, data sciences and new media
408
The economist
408
ERIM report series research in management
407
International journal of internet and enterprise management : IJIEM
397
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
370
Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen
369
NBER Working Paper
343
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Springer eBook Collection / Business and Economics
333
International journal of business information systems : IJBIS
322
Information systems research : ISR
319
Electronic commerce research
318
Business week / European edition : BW
316
Internet Policy Review
314
Maschinenmarkt : MM ; das Industriemagazin
312
Working paper / National Bureau of Economic Research, Inc.
305
Discussion paper series / IZA
301
Fortune
297
E-Finanse : finansowy kwartalnik internetowy
270
e-Finanse: Financial Internet Quarterly
270
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
252
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
250
Industrial marketing management : the international journal for industrial and high-tech firms
245
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ECONIS (ZBW)
177
OLC EcoSci
45
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
3
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
7
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
8
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
9
Can personalization or creativity reduce banner blindness? : an executive functions approach to media and creative strategies
Abedi, Farzad
;
Koslow, Scott
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 201-218
Persistent link: https://www.econbiz.de/10013435284
Saved in:
10
How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Cherif, Emna
;
Baccino, Thierry
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 219-240
Persistent link: https://www.econbiz.de/10013435295
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