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person:"Falck, Oliver"
~person:"Dwivedi, Yogesh Kumar"
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Falck, Oliver
Dwivedi, Yogesh Kumar
Asongu, Simplice
228
Press, World Trade
173
Goldfarb, Avi
150
Peitz, Martin
123
Wirtz, Bernd W.
123
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Technological forecasting & social change : an international journal
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ifo Schnelldienst
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SpringerLink / Bücher
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Advances in Theory and Practice of Emerging Markets
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American Economic Review
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Beiträge zur Jahrestagung des Vereins für Socialpolitik 2010: Ökonomie der Familie - Session: Globalization and Technical Change
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ECONIS (ZBW)
108
RePEc
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EconStor
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OLC EcoSci
2
USB Cologne (business full texts)
1
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1
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study
Sarraf, Shagun
;
Kushwaha, Amit Kumar
;
Kar, Arpan Kumar
; …
- In:
International journal of production economics
267
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460464
Saved in:
2
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Querschnittstechnologie
Internet
: Universallösung für den Arbeitsmarkt der Zukunft?
Falck, Oliver
;
Schüller, Simone
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
96
(
2016
)
8
,
pp. 609-613
and their linkage with industrial production via the "
internet
of things" are likely to be ambivalent. The authors point …
Persistent link: https://www.econbiz.de/10011522165
Saved in:
9
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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