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subject:"Internet marketing"
~subject:"Informationstechnik"
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Subject
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Internet marketing
Informationstechnik
Electronic Commerce
22,908
E-commerce
20,458
Social Web
19,839
Social web
19,834
Internet
19,651
Konsumentenverhalten
14,414
Consumer behaviour
14,409
Online-Marketing
12,604
Online-Handel
10,840
Online retailing
10,825
Theorie
7,512
Theory
7,443
Deutschland
7,102
Germany
6,431
USA
6,122
United States
5,920
Welt
5,540
World
5,488
Beziehungsmarketing
5,048
Relationship marketing
5,046
Digitalisierung
4,458
Digital platform
4,432
Digitale Plattform
4,428
Elektronisches Geld
4,244
Electronic money
4,239
Digitization
4,105
Electronic Banking
4,047
Electronic banking
3,991
Information technology
3,713
Viral marketing
3,114
Virales Marketing
3,106
EU-Staaten
3,063
EU countries
3,036
Website
3,018
Innovation
2,946
Soziales Netzwerk
2,710
Telekommunikationssektor
2,679
Telecommunications industry
2,678
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Undetermined
6,361
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3,386
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Article
10,407
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5,825
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64
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6
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8,738
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750
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721
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459
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459
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321
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315
Ratgeber
220
Guidebook
210
Case study
205
Fallstudie
205
Thesis
192
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160
Conference paper
139
Konferenzbeitrag
139
Amtsdruckschrift
118
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118
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74
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1,408
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48
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10
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5
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4
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4
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4
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3
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2
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Asongu, Simplice
72
Goldfarb, Avi
37
Kreutzer, Ralf T.
36
Fairlie, Robert W.
35
Dwivedi, Yogesh Kumar
32
Tucker, Catherine
30
Skiera, Bernd
28
Whinston, Andrew B.
26
Wilbur, Kenneth C.
25
Kollmann, Tobias
24
Chaffey, Dave
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Edelman, Benjamin
20
Jerath, Kinshuk
20
Chinn, Menzie David
18
Ozuem, Wilson
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Fesenmaier, Daniel R.
17
Lammenett, Erwin
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Fritz, Wolfgang
16
Karjaluoto, Heikki
16
Martínez-López, Francisco J.
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Singh, Nirvikar
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Harrigan, Paul
15
Katona, Zsolt
15
Kumar, Subodha
15
Kumar, Vikas
15
Sabatini, Fabio
15
Stephen, Andrew T.
15
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All
IGI Global
160
Springer Fachmedien Wiesbaden
72
OECD
42
National Bureau of Economic Research
39
World Bank Group
18
Information Resources Management Association
15
Organisation for Economic Co-operation and Development
14
Edward Elgar Publishing
12
Europäische Kommission
12
World Bank
12
Haufe-Lexware GmbH & Co. KG
10
Springer Gabler <Firma>
10
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
American Marketing Association
8
Springer-Verlag GmbH
8
Universität Mannheim
8
Dänemark / Statistik
6
Nomos Verlagsgesellschaft
6
Vereinte Nationen / Economic and Social Commission for Western Asia
6
Wiley-VCH
6
International Telecommunications Society
5
MITP Verlags-GmbH & Co. KG
5
Springer International Publishing
5
UNCTAD
5
Campus Verlag
4
Dänemark / Ministeriet for Videnskab, Teknologi og Udvikling
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
UVK Verlagsgesellschaft mbH
4
Weltbankgruppe
4
World Institute for Development Economics Research
4
epubli GmbH
4
Berliner Wissenschafts-Verlag
3
Centre for Educational Research and Innovation
3
Europäische Kommission / Generaldirektion Informationsgesellschaft
3
Europäische Kommission / Statistisches Amt
3
Federal Reserve Bank of San Francisco
3
International Conference on "Innovation and Emerging Trends in Business Management and Information Technology" <2016, Gwalior>
3
Nordic Council of Ministers
3
Peter Lang GmbH
3
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Published in...
All
Journal of business research : JBR
328
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
184
SpringerLink / Bücher
151
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Technological forecasting & social change : an international journal
106
International journal of advertising : the review of marketing communications
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information systems research : ISR
96
Springer eBook Collection
89
International journal of hospitality management
87
Management science : journal of the Institute for Operations Research and the Management Sciences
87
International journal of electronic marketing and retailing : IJEMR
85
Tourism management : research, policies, practice
81
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
76
Industrial marketing management : the international journal for industrial and high-tech firms
72
Electronic commerce research
67
International journal of advertising : the quarterly review of marketing communications
65
Business horizons
64
International journal of technology marketing : IJTMkt
60
Journal of management information systems : JMIS
59
Cogent business & management
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Premier reference source
56
International journal of business information systems : IJBIS
55
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of electronic commerce research : JECR
51
Journal of travel and tourism marketing
51
Telecommunications policy : the international journal of digital economy, data sciences and new media
51
Marketing intelligence & planning
50
Psychology & marketing
50
International journal of e-business research : an official publication of the Information Resources Management Association
49
International journal of contemporary hospitality management
48
more ...
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Source
All
ECONIS (ZBW)
15,971
USB Cologne (EcoSocSci)
226
EconStor
43
RePEc
43
BASE
18
ArchiDok
1
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1
When Facebook is the
internet
: the role of social media in ethnic conflict
Tähtinen, Tuuli
-
2024
conflict in Myanmar. In this context most people use mobile phones, and particularly the Facebook app, to access the
internet
…. To distinguish the effects of social media from those of the broader
internet
, I exploit geographic variation in mobile …
Persistent link: https://www.econbiz.de/10014515709
Saved in:
2
The behavioral, economic, and political impact of the
internet
and social media : empirical challenges and approaches
Sabatini, Fabio
-
2023
Internet
and social media usage. Instead of merely surveying the various impacts of the
Internet
, we examine the methods … limitations. The first approach involves searching for exogenous sources of variation in the access to fast
Internet
or specific … natural or quasi-experiments for identifying the causal impact of high-speed
Internet
or specific social media. This …
Persistent link: https://www.econbiz.de/10014454429
Saved in:
3
Online cheaters : profiles and motivations of
internet
users who falsify their data online
Sáez-Ortuño, Laura
;
Coll, Santiago Forgas
; …
- In:
Journal of innovation & knowledge : JIK
8
(
2023
)
2
,
pp. 1-12
The digital environment, which includes the
Internet
and social networks, is propitious for digital marketing. However …
Persistent link: https://www.econbiz.de/10014388517
Saved in:
4
A Web-Based Online Shoe Store
Ullah, Subhan
;
Ullah, Farman
;
Jan, Saeed Ullah
-
2023
-tier methods, with a backside database, a Second tier of
internet
information services (I.S.) and PHP, and an
internet
browser as a …
Persistent link: https://www.econbiz.de/10014260144
Saved in:
5
Recommend or not : a comparative analysis of customer reviews to uncover factors influencing explicit online recommendation behavior in peer-to-peer accommodation
Kai Ding
;
Choo, Wei Chong
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-18
In the fiercely competitive landscape of the peer-to-peer accommodation platform Airbnb, understanding customers' online recommendation behavior is essential for optimizing competitiveness and harnessing the potential of electronic word-of-mouth. This study aims to provide comprehensive insights...
Persistent link: https://www.econbiz.de/10014518860
Saved in:
6
Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu
;
Atanaw, Eshetie Berhan
;
Tesfaye, Gezahegn
- In:
Journal of innovation and entrepreneurship : JIE
12
(
2023
),
pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929
Saved in:
7
The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
Febriyantoro, Mohamad Trio
;
Mulyadi, Tirta
;
Hendrayani, Eka
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-15
Despite the growing popularity and commercial potential of live streaming, research on live streaming trade is still in its early stages. Moreover, previous studies have produced inconsistent results regarding the influence of digital celebrity perceptions on consumer shopping intentions....
Persistent link: https://www.econbiz.de/10014521061
Saved in:
8
Challenges of digitization in the social economy in times of pandemic : the evolution of online presence and e-commerce in agri-food cooperatives
Cristobal-Fransi, Eduard
;
Daries, Natalia
;
Ramón …
- In:
Agricultural and Food Economics : AFE
11
(
2023
)
1
,
pp. 1-26
has reinforced the need to access the
Internet
and develop online commerce. This paper analyses the online presence of … methodology (Extended Model of
Internet
Commerce Adoption) were used to study the websites of various Catalan agricultural …
Persistent link: https://www.econbiz.de/10014513378
Saved in:
9
Predicting intention to follow online restaurant community advice : a trust-integrated technology acceptance model
Shaker, Aya K.
;
Mostafa, Rasha H. A.
;
El Seidi, Reham
- In:
European journal of management and business economics : …
32
(
2023
)
2
,
pp. 185-202
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
Saved in:
10
Online Disinhibited Contracts
Barnes, Wayne
-
2023
There have been at least two dominant forces at work in the realm of consumer contracting over the past several decades. One has been the rise and domination of the standard form contract, whereby merchants contract with consumers via the use of standardized, boilerplate terms and conditions...
Persistent link: https://www.econbiz.de/10014259976
Saved in:
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