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type_genre:"Article in journal"
~person:"Skiera, Bernd"
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Internet marketing
15
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15
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9
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9
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8
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8
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7
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7
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Article in journal
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37
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29
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8
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Skiera, Bernd
Dwivedi, Yogesh Kumar
63
Law, Chun Hung Roberts
47
Wirtz, Bernd W.
44
Law, Rob
40
Whinston, Andrew B.
39
Alt, Rainer
37
Pitt, Leyland F.
35
Gerpott, Torsten J.
33
Goldfarb, Avi
33
Rana, Nripendra P.
32
Ghose, Anindya
31
Spann, Martin
31
Tucker, Catherine
31
Hinz, Oliver
29
Kauffman, Robert J.
28
Karjaluoto, Heikki
27
Smith, Alan D.
27
Tan, Yong
27
Harrigan, Paul
26
Lu, Yaobin
26
Papagiannidis, Savvas
26
Qiu, Liangfei
26
Rita, Paulo
26
Ruyter, Ko de
26
Wang, Bin
26
Flavián Blanco, Carlos
25
Füller, Johann
25
Pauwels, Koen
25
Vrontis, Demetris
25
Dennis, Charles
24
Filieri, Raffaele
24
Greenstein, Shane M.
24
Huang, George Q.
24
Loureiro, Sandra Maria Correia
24
Luo, Xin
24
Benbasat, Izak
23
Cheng, T. C. E.
23
Hajli, Nick
23
Khare, Arpita
23
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of electronic commerce : IJEC
3
Journal of retailing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of service research : JSR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
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1
Die Betriebswirtschaft : DBW
1
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1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kredit und Kapital
1
MIT sloan management review
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
37
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1
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10
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37
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Date (oldest first)
1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
3
Estimating network effects in two-sided markets
Hinz, Oliver
;
Otter, Thomas
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
Saved in:
4
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
5
A comparison of return rate calculation methods : evidence from 16 retailers
El Kihal, Siham
;
Nurullayev, Namig
;
Schulze, Christian
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 676-696
Persistent link: https://www.econbiz.de/10013270710
Saved in:
6
Prospect theory in a dynamic game : theory and evidence from online pay-per-bid auctions
Brünner, Tobias
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
Journal of economic behavior & organization : JEBO
164
(
2019
),
pp. 215-234
Persistent link: https://www.econbiz.de/10012145222
Saved in:
7
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
8
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
9
Customizing social media marketing
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
Saved in:
10
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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