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type_genre:"Aufsatz im Buch"
~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
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Analyzing the strategic role of social networking in firm growth and productivity
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
78
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
78
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
61
Leitfaden Online-Marketing ; [Bd. 1]
61
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
54
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
52
Handbook of social media management : value chain and business models in changing media markets
42
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
41
Handbook of strategic e-business management
35
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Internet der Dinge : www.internet-der-dinge.de
28
Social media and crisis communication
28
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
27
The Oxford handbook of internet studies
26
Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
25
Internet and digital economics : [principles, methods and applications]
25
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Digital transformation in journalism and news media : media management, media convergence and globalization
24
Handbuch Praxis Mobiles Internet : Analysen - Konzepte - Best Practice
24
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
24
Social Branding : Strategien - Praxisbeispiele - Perspektiven
24
Contemporary issues in social media marketing
23
Electronic Services
23
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
22
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
22
E-marketing ; Vol. 1
22
Sozialforschung im Internet : Methodologie und Praxis der Online-Befragung
22
The SAGE handbook of social media marketing
22
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
The Wiley Blackwell handbook of the psychology of the Internet at work
21
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
20
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
20
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
20
LISS 2012 ; Vol. 2
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
The Routledge companion to digital consumption
20
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
20
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Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
2
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
Saved in:
3
The role of social media in shaping marketing strategies in the airline industry
Akçay, Deniz
- In:
Analyzing the strategic role of social networking in …
,
(pp. 214-233)
.
2017
Persistent link: https://www.econbiz.de/10011531095
Saved in:
4
Generation Y and
internet
privacy : implication for commercialization of social networking services
Smutny, Zdenek
;
Janoscik, Vaclav
;
Cermak, Radim
- In:
Analyzing the strategic role of social networking in …
,
(pp. 95-119)
.
2017
Persistent link: https://www.econbiz.de/10011530623
Saved in:
5
Manually profiling egos and entities across social media platforms : evaluating shared messaging and contents, user networks, and metadata
Hai-Jew, Shalin
- In:
Analyzing the strategic role of social networking in …
,
(pp. 352-405)
.
2017
Persistent link: https://www.econbiz.de/10011531153
Saved in:
6
The management and performance of social media initial public offerings (IPOs) : a case study analysis
Wisniewski, Piotr
- In:
Analyzing the strategic role of social networking in …
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011530610
Saved in:
7
Social media in crisis communication : the Lance Armstrong saga
Hopwood, Maria
;
McLean, Hamish
- In:
Analyzing the strategic role of social networking in …
,
(pp. 45-58)
.
2017
Persistent link: https://www.econbiz.de/10011530612
Saved in:
8
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
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9
Social media, participation, and citizenship : new strategic directions
Bull, Richard
;
Pianosi, Monica
- In:
Analyzing the strategic role of social networking in …
,
(pp. 76-94)
.
2017
Persistent link: https://www.econbiz.de/10011530619
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10
Social media for growing collective intelligence in online communities
Aelita, Skaržauskienė
;
Tamošiūnaitė, Rūta
- In:
Analyzing the strategic role of social networking in …
,
(pp. 120-135)
.
2017
Persistent link: https://www.econbiz.de/10011530628
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