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Search: It is a match the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness Sejung Marina Choi; Nora J. Rifon.
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It
is
a
match
:
the
impact
of
congruence
between
celebrity
image
and
consumer
ideal
self
on
endorsement
effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
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