//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gammoh, Bashar S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Predicting the effectiveness of celebrity endorsements using the balance theory Subhadip Roy; Bashar S. Gammoh; Anthony C. Koh.
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Fritz Heider
1
Konsumentenverhalten
1
Markenartikel
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Gammoh, Bashar S.
Koh, Anthony C.
2
Roy, Subhadip
2
Published in...
All
Journal of customer behaviour
2
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Predicting
the
effectiveness
of
celebrity
endorsements
using
the
balance
theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
2
Predicting
the
effectiveness
of
celebrity
endorsements
using
the
balance
theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10009974555
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->