Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007
riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an …. We find substantial heterogeneity in both measures of loss aversion. Loss aversion in the riskless choice task and loss …Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in …