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~subject:"Kulturelle Identität"
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Search: The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services Jan H. Schumann. With a foreword by Florian von Wangenheim.
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Kulturelle Identität
Beziehungsmarketing
1
Confidence
1
Consumer behaviour
1
Cultural identity
1
Dienstleistungsbetrieb
1
Financial services
1
Finanzdienstleistung
1
International marketing
1
Internationales Management
1
Internationales Marketing
1
Konsumentenverhalten
1
Kulturvergleich
1
Multinationales Unternehmen
1
Relationship marketing
1
Theorie
1
Theory
1
Transnational corporation
1
Verbraucherverhalten
1
Vertrauen
1
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Schumann, Jan H.
1
Schumann, Jan Hendrik
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Applied marketing science / Angewandte Marketingforschung
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
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ECONIS (ZBW)
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1
The
impact
of
culture
on
relationship
marketing
in
international
services
:
a
target
group-specific
analysis
in
the
context
of
banking
services
Schumann, Jan H.
;
Schumann, Jan Hendrik
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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