Koch, James V; Fenili, Robert N - In: Business Economics 48 (2013) 1, pp. 58-66
The quantitative assessment of the financial impact of unexpected events is the realm of the “event study.” We examine … breadth of application of event studies is surprisingly broad and ranges from situations involving the death of a CEO to … how CEOs, boards, and public policymakers can utilize event studies to inform and improve their decision making. The …