Liu, Wendy; Aaker, Jennifer L. - Graduate School of Business, Stanford University - 2008
' willingness to donate to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal … mindsets activated by time versus money. Implications for the research on time, money and emotional well-being are discussed. … donate") to a charity increases the amount that they ultimately donate to the charity. Fueling this effect are differential …