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~subject:"Fernsehwerbung"
~person:"Schweidel, David A."
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Fernsehwerbung
Advertising effects
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Werbewirkung
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Television advertising
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product placement
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Schweidel, David A.
Wilbur, Kenneth C.
12
Bellman, Steven
11
Pelsmacker, Patrick de
10
Varan, Duane
9
Cantoni, Davide
7
Bakir, Aysen
6
Bursztyn, Leonardo
6
Cauberghe, Verolien
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Chesnes, Matthew
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Dens, Nathalie
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Grossman, Michael
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Jeong, Yongick
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Jin, Ginger Zhe
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Tekin, Erdal
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Wada, Roy
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Kent, Robert J.
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Verhellen, Yann
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Beal, Virginia
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Guitart, Ivan A.
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Hudders, Liselot
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Joo, Mingyu
4
Marshall, John
4
Neijens, Peter C.
4
Reijmersdal, Eva A. van
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Reinares, Pedro
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Romaniuk, Jenni
4
Wooley, Brooke
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Arrazola Vacas, María
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Bijmolt, Tammo H. A.
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Boerman, Sophie C.
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Fossen, Beth L.
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Hartmann, Wesley R.
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Hartnett, Nicole
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Hevia Payá, José de
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Huber, Frank
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Kempe, David
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Klapper, Daniel
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Journal of advertising research
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
3
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
4
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
Saved in:
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