HWANG, JUNSEOK; KIM, SO YOUNG; KIM, HAK-JIN; PARK, JIHYOUN - In: International Journal of Information Technology & … 10 (2011) 02, pp. 287-308
Utility computing services constitute business opportunities in the customer-to-customer (C2C) marketplace. Providers deal with the risks and uncertainties faced by users while transacting with unfamiliar counterparts. Ensuring trustworthy transactions among unfamiliar users is an important...