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subject:"Brand management"
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Search: creator:"Morschett, Dirk"
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Brand management
Deutschland
22
Einzelhandel
21
Multinationales Unternehmen
21
Germany
20
Transnational corporation
18
Internationales Management
16
Retail trade
16
Strategisches Management
16
International market entry
11
Internationaler Markteintritt
11
Strategic management
10
International management
9
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
8
Theory
8
Lieferantenmanagement
7
Supplier relationship management
7
Globalisierung
6
Handel
6
Ausländische Tochtergesellschaft
5
Distribution channel
5
EU countries
5
EU-Staaten
5
Foreign subsidiary
5
Globalization
5
Trade
5
Vertriebsweg
5
Electronic Commerce
4
Franchising
4
Handelsforschung
4
International marketing
4
Internationales Marketing
4
KMU
4
Markenführung
4
Online retailing
4
Online-Handel
4
SME
4
Transaction costs
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English
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German
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Morschett, Dirk
4
Schramm-Klein, Hanna
2
Zentes, Joachim
2
Haelsig, Frank
1
Swoboda, Bernhard
1
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Gabler Edition Wissenschaft
1
International journal of retail & distribution management
1
Strategic management : a European approach
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
4
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1
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
2
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
3
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
4
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
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