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subject:"Internationales Management"
~isPartOf:"Management international review : mir ; journal of international business"
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Internationales Management
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Bundling strategy
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Centralized organization
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Consumer goods industry
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Customer service
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International management
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International market entry
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Internationaler Markteintritt
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Key account management
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Key-Account-Management
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Konsumgüterindustrie
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Kundenservice
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Leistungsbündel
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Management international review : mir ; journal of international business
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag
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Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
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