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person:"Pereira, Arun"
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Pereira, Arun
Singh, Nitish
20
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4
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Journal of advertising research
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ECONIS (ZBW)
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Culturally Customizing Websites for U.S. Hispanic Online Consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10008074616
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2
Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups
Singh, Nitish
;
Kwon, Ik-Whan
;
Pereira, Arun
- In:
Psychology & marketing
20
(
2003
)
10
,
pp. 867-882
Persistent link: https://www.econbiz.de/10006967466
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