Gielens, K.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2004
is proposed which looks at strategic decisions through the option lens. This perspective offers an economic rationale for …
through the option lens. This perspective offers an economic rationale for the behavioral
process of major resource … 31
C 44
Marketing
Statistical Decision Theory
Journal of Economic
Literature
(JEL)
L 81 Retailing
85 A Business …