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Search: isPartOf:"Journal of Business Research"
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Marketing management
Consumer behaviour
1,957
Konsumentenverhalten
1,957
Innovation
917
Firm performance
721
Unternehmenserfolg
706
Relationship marketing
664
Beziehungsmarketing
657
Brand management
612
Markenführung
602
Innovationsmanagement
569
Innovation management
568
Theory
508
Theorie
504
Brand image
498
Markenimage
492
USA
467
Social Web
452
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452
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428
Business start-up
425
Unternehmensgründung
425
Entrepreneurship
424
Corporate social responsibility
408
Corporate Social Responsibility
382
Entrepreneurship approach
381
Marketingmanagement
348
SME
339
KMU
335
China
323
Strategisches Management
321
Internet marketing
320
Online-Marketing
320
Multinationales Unternehmen
318
Transnational corporation
317
Strategic management
315
Customer satisfaction
312
Kundenzufriedenheit
301
Führungskräfte
300
Managers
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11
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German
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
St. Davčik, Nebojša
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
2
Felix, Reto
2
Festa, Giuseppe
2
Foltean, Florin Sabin
2
Freytag, Per V.
2
Gierl, Heribert
2
Guo, Huiling
2
Gupta, Suraksha
2
Irún, Beatriz
2
Javalgi, Rajshekhar G.
2
Jenner, Thomas
2
Jeon, Byung Joo
2
Jones, Joseph
2
Jung, Hong Seob
2
Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Lu, Wei
2
Madhavaram, Sreedhar
2
Malshe, Avinash
2
Martin, Silvia L.
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Journal of business research : JBR
319
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
20
Global journal of business research : GJBR
9
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ECONIS (ZBW)
348
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
3
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
4
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
5
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
6
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
7
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
8
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
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