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Search: person:"Loureiro, Sandra Maria Correia"
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Consumer behaviour
65
Konsumentenverhalten
65
Brand management
37
Markenführung
37
Brand image
29
Markenimage
29
Beziehungsmarketing
28
Relationship marketing
28
Social Web
22
Social web
22
Customer satisfaction
17
Kundenzufriedenheit
17
Emotion
15
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14
Internet marketing
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Online-Marketing
14
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Virtual reality
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Einzelhandel
9
Retail trade
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Tourismus
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Service quality
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Fashion
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Holiday behaviour
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Luxury goods
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Luxusgüter
7
Marketing management
7
Marketingmanagement
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Tourism industry
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Article
131
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English
131
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6
Spanish
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Loureiro, Sandra Maria Correia
138
Bilro, Ricardo Godinho
19
Kaufmann, Hans Rüdiger
13
Guerreiro, João Pedro Silva Martins
11
Japutra, Arnold
7
Kaufmann, Hans Ruediger
7
Romero, Jaime
7
Sarmento, Eduardo Moraes
7
Langaro, Daniela
5
Prentice, Catherine
5
Breazeale, Michael
4
Jiménez-Barreto, Jano
4
Ribeiro, Lara
4
Eloy, Sara
3
Guerreiro, João
3
Koo, Dong-Mo
3
Miranda, Francisco J.
3
Pires, Ana Regina
3
Rita, Paulo
3
Rosado-Pinto, Filipa
3
Roschk, Holger
3
Vrontis, Demetris
3
Al-Ansi, Amr
2
Ali, Faizan
2
Amorim, Marlene
2
Angelino, Fernando José de Aires
2
Basile, Gianpaolo
2
Cayolla, Ricardo
2
Chamorro Mera, Antonio
2
Cunha, Namércio Pereira da
2
Friedmann, Enav
2
González, Francisco Javier Miranda
2
Han, Heesup
2
Itani, Omar S.
2
Koo, Dong-mo
2
Miranda González, Francisco Javier
2
Molinillo, Sebastian
2
Nascimento, Jorge
2
Panchapakesan, Padma
2
Rodrigues, Mariana Berga
2
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International XR Conference / Annual conference <7., 2022, Lissabon>
1
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Journal of promotion management : innovations in planning and applied research
18
Journal of retailing and consumer services
8
Journal of business research : JBR
6
International journal of hospitality management
5
Journal of promotion management : JPM
5
Cogent Business & Management
4
Journal of travel and tourism marketing
4
International Journal of Tourism Research
3
International journal of consumer studies
3
Journal for international business and entrepreneurship development
3
Managerial challenges and social impacts of virtual and augmented reality
3
Psychology & marketing
3
The journal of brand management : an international journal
3
World review of entrepreneurship, management and sustainable development
3
Advances in computational intelligence and robotics (ACIR) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Premier reference source
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Benchmarking: An International Journal
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cuadernos de Gestión
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed Journal of Business
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International Journal of Bank Marketing
1
International Journal of Business Performance Management
1
International Journal of Consumer Studies
1
International Journal of Contemporary Hospitality Management
1
International Journal of Sports Marketing and Sponsorship
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ECONIS (ZBW)
115
Other ZBW resources
12
RePEc
5
EconStor
4
OLC EcoSci
3
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Smart speakers and customer experience in service contexts
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2326-2340
Persistent link: https://www.econbiz.de/10014432404
Saved in:
5
Working with AI : can stress bring happiness?
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
; …
- In:
Service business
17
(
2023
)
1
,
pp. 233-255
Persistent link: https://www.econbiz.de/10014282892
Saved in:
6
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
7
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
8
What if utilitarian products are regarded as high-status? : The moderate role of iconic and popular as two dimensions of brand Coolness
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 508-528
Persistent link: https://www.econbiz.de/10014529319
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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