Bhattacharyya, Som Sekhar; Goswami, Shaileshwar; Mehta, … - In: Journal of Science and Technology Policy Management 13 (2021) 3, pp. 652-682
Purpose: The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by applying the modified unified theory of acceptance and use of technology 2 (UTAUT2) model. Design/methodology/approach:...