Nagyová, Ľudmila; Repiská, Daniela; Horská, Elena - In: Acta Universitatis Bohemiae Meridionales 12 (2009) 1, pp. 41-50
Necessity of communication with market arises from basic philosophy of marketing - to be familiar with market, recognize its needs and offer the most effective way to fulfil those demands. Importance of communication increases with expansion of individual manufacturer’s supply and their effort...