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~person:"Seldon, Barry J."
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1983-1993
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Advertising media
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Beer
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Seldon, Barry J.
Assadzadeh, Ahmad
3
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International journal of industrial organization
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ECONIS (ZBW)
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Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
2
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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