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~isPartOf:"Journal of financial intermediation"
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Advertising effects
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The output and profit contribution of information technology and advertising investment in banks
Martín Oliver, Alfredo
;
Salas-Fumás, Vicente
- In:
Journal of financial intermediation
17
(
2008
)
2
,
pp. 229-255
Persistent link: https://www.econbiz.de/10003756056
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