Hasanah, Yulia Nur; Aziz, Fauzan - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 50-65
marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were … marketing and brand image have a significant effect on repeat purchases simultaneously and separately. Based on these results … and brand image while the remaining 34.4% was influenced by other factors. Theoretical Contribution/Originality: By …