Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24
offers a practical guide for SMEs to sustain their competitive advantage by integrating and effectively utilizing their … empirical study confirmed four out of the five hypotheses as statistically significant. SMEs will sustain their competitive … advantage by integrating and effectively utilizing their capabilities in administration, manufacturing, and marketing resources …