Aust, Gerhard; Buscher, Udo - In: European Journal of Operational Research 234 (2014) 1, pp. 1-14
This paper reviews articles on cooperative advertising, a topic which has gained substantial interest in the recent … years. Thereby, we first briefly distinguish five different definitions of cooperative advertising which can be found in … operations research literature. After that, we concentrate on vertical cooperative advertising, which is the most common object …