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~subject:"Supply chain management"
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Search: subject:"Cooperative advertising"
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Supply chain management
Advertising
42
Game theory
42
Werbung
42
Cooperative advertising
38
Spieltheorie
33
Supply chain
28
Lieferkette
26
Inter-firm cooperation
20
Unternehmenskooperation
20
cooperative advertising
15
Distribution channel
12
Vertriebsweg
11
Preismanagement
9
Pricing strategy
9
Lieferantenmanagement
8
Supplier relationship management
8
Pricing
7
Advertising effects
6
Werbewirkung
6
game theory
6
Einzelhandel
5
Retail trade
5
Stackelberg game
5
Coordination
4
Differential game
4
Internet marketing
4
Marketing-operations interface
4
OR in marketing
4
Online-Marketing
4
vertical cooperative advertising
4
Channel coordination
3
Coopetition
3
Duopol
3
Duopoly
3
Sethi model
3
bargaining solution analysis
3
pricing
3
Advertising planning
2
Asymmetric information
2
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English
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Ahmadi-Javid, Amir
1
De Giovanni, Pietro
1
Hoseinpour, Pooya
1
Karray, Salma
1
Liu, Guowei
1
Lu, Fuxiao
1
Martín Herrán, Guiomar
1
Pishva, Davar
1
Seifbarghy, Mehdi
1
Shoeleh, Razieh
1
Tang, Wansheng
1
Zhang, Jianxiong
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European Journal of Operational Research
1
European journal of operational research : EJOR
1
Omega : the international journal of management science
1
RAIRO / Operations research
1
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ECONIS (ZBW)
3
RePEc
1
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1
Cooperative
advertising
: a way escaping from the prisoner's dilemma in a supply chain with sticky price
Lu, Fuxiao
;
Tang, Wansheng
;
Liu, Guowei
;
Zhang, Jianxiong
- In:
Omega : the international journal of management science
86
(
2019
),
pp. 87-106
Persistent link: https://www.econbiz.de/10012016313
Saved in:
2
Vendor Management Inventory with consignment contracts and the benefits of
cooperative
advertising
De Giovanni, Pietro
;
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
272
(
2019
)
2
,
pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
Saved in:
3
Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
Shoeleh, Razieh
;
Seifbarghy, Mehdi
;
Pishva, Davar
- In:
RAIRO / Operations research
53
(
2019
)
5
,
pp. 1937-1965
Persistent link: https://www.econbiz.de/10012146090
Saved in:
4
On a
cooperative
advertising
model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir
;
Hoseinpour, Pooya
- In:
European Journal of Operational Research
219
(
2012
)
2
,
pp. 458-466
game-theoretic model for
cooperative
advertising
in a supply chain consisting of one manufacturer and one retailer. However …
Persistent link: https://www.econbiz.de/10010574186
Saved in:
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