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Search: subject:"Customer journey"
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Beziehungsmarketing
112
Relationship marketing
112
Konsumentenverhalten
108
Consumer behaviour
106
Customer journey
80
Customer Journey
46
customer journey
46
Marketingmanagement
38
Marketing management
36
Kundenzufriedenheit
30
Customer satisfaction
29
Dienstleistungsqualität
26
Service quality
26
Customer experience
23
customer experience
21
Online-Marketing
19
Artificial intelligence
17
Digitalisierung
17
Künstliche Intelligenz
17
Electronic Commerce
16
Internet marketing
15
E-commerce
14
B-to-B-Marketing
13
Business-to-business marketing
13
Customer Experience
13
Online retailing
13
Online-Handel
13
Digitization
12
Lieferantenmanagement
12
Supplier relationship management
12
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Customer integration
10
Distribution channel
10
Social Web
10
Social web
10
Vertriebsweg
10
Experiment
8
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8
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43
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175
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30
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17
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9
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157
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45
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1
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1
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Jaakkola, Elina
3
Lemon, Katherine N.
3
McColl-Kennedy, Janet R.
3
Abel, Katrin
2
Alamanos, Eleftherios
2
Barwitz, Niklas
2
Becker, Marc
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bookhagen, Andrea
2
Clark, Moira K.
2
Dwivedi, Yogesh Kumar
2
Fröhlich, Elisabeth
2
Følstad, Asbjørn
2
Guetz, Bernhard
2
Hannig, Uwe
2
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2
Hollebeek, Linda D.
2
Holz, Heiko F.
2
Homburg, Christian
2
Ji, Zhe
2
Kalka, Regine
2
Kilian, Dietmar
2
Kokins, Gundars
2
Kotarba, Marcin
2
Kowalkowski, Christian
2
Kreutzer, Ralf T.
2
Lapina, Inga
2
Li, Fu-Yuan
2
Lin, Mengyi
2
Lindenbeck, Benedikt
2
Lorenz, Britta
2
Maas, Peter
2
Mirski, Peter
2
Mühlbäck, Klaus
2
Paluch, Stefanie
2
Papagiannidis, Savvas
2
Sands, Sean
2
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2
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Haufe-Lexware GmbH & Co. KG
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
15
Journal of retailing and consumer services
9
Journal of the Academy of Marketing Science
8
Journal of digital banking
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
5
Journal of retailing
5
PraxisWISSEN Marketing
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
Journal of service management
4
Journal of service research
4
Transfer : Zeitschrift für Kommunikation und Markenmanagement
4
Business horizons
3
Die Bank
3
Digitale Transformation des Marketing
3
Services marketing quarterly
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
AMS review : official publication of the Academy of Marketing Science
2
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
European journal of marketing
2
Faculty & research / Insead : working paper series
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Open Innovation: Technology, Market, and Complexity
2
Journal of open innovation : technology, market, and complexity
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Marketing & Innovation 2023 : Future Shopping – der Handel in der (Nach-)Coronazeit
2
Psychology & marketing
2
Quick Guide
2
The journal of services marketing
2
Tourism management perspectives : TMP
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
essentials
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Big data marketing strategies for superior customer experience
1
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ECONIS (ZBW)
193
EconStor
10
Other ZBW resources
2
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1
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205
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1
Importance of the perceived quality of touchpoints for
customer
journey
analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
3
Leveraging digital, data & AI technologies to increase enterprise value : how private equity firms are getting it right
Zimmerman, Caroline
;
Alam, Shahbaz
;
Blaydon, Oliver
; …
-
2024
Persistent link: https://www.econbiz.de/10014548409
Saved in:
4
Understanding the intersections of stress and the marketplace to improve consumer well-being
Nitsch, Felix Jan
;
Plassmann, Hilke
-
2024
Persistent link: https://www.econbiz.de/10014548424
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase
customer
journey
: empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
Customer
journey
management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
7
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
8
¿Cualitativo o cuantitativo? : el estudio del
Customer
Journey
desde un enfoque metodológico
Garduño-Galindo, Aned
;
Flores-Bañuelos, Miriam del …
- In:
Lúmina : revista iberoamericana de contabilidad, …
24
(
2023
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014382879
Saved in:
9
Managing environmental sustainability in customer experience processes : A multi-stakeholder analysis within the food delivery ecosystem
Calza, Francesco
;
Sorrentino, Annarita
;
Tutore, Ilaria
- In:
Business process management journal
29
(
2023
)
8
,
pp. 210-229
Persistent link: https://www.econbiz.de/10014496660
Saved in:
10
Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh Kumar
;
Balakrishnan, Janarthanan
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396
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