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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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An empirically tractable
dynamic
oligopoly
model : application to store entry and exit in Dutch grocery retail
Yang, Nan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 1029-1049
Persistent link: https://www.econbiz.de/10011966242
Saved in:
2
Promotion spillovers : drug detailing in combination therapy
Liu, Hongju
;
Liu, Qiang
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011695441
Saved in:
3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
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