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~person:"Wiese, Melanie"
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Consumer behaviour
5
Facebook
5
Konsumentenverhalten
5
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
Social network
3
Soziales Netzwerk
3
Advertising
2
Advertising effects
2
Confidence
2
Vertrauen
2
Werbewirkung
2
Werbung
2
trust
2
Attitudes
1
Behavior
1
Brand management
1
Brands
1
Cluster analysis
1
Clusteranalyse
1
Data protection
1
Datenschutz
1
F-commerce
1
Innovation adoption
1
Innovationsakzeptanz
1
Markenführung
1
Online retailing
1
Online-Handel
1
Perception
1
S-commerce
1
Social commerce
1
Social network advertising
1
Social networking advertising (SNA)
1
Social norm
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Social relations
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Soziale Beziehungen
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Soziale Norm
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TAM
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Wiese, Melanie
Sabatini, Fabio
32
Sarracino, Francesco
23
Antoci, Angelo
9
Budzinski, Oliver
9
Kinne, Lavinia
7
Bailey, Michael
6
Kuchler, Theresa
6
Schivinski, Bruno
6
Sodini, Mauro
6
Stroebel, Johannes
6
Fuchs, Christian
5
Mahrous, Abeer A.
5
Martin, Sebastian
5
Nobre, Helena
5
Sancassani, Pietro
5
Woessmann, Ludger
5
Aguiar, Luis
4
Aydin, Gökhan
4
Balakrishnan, Janarthanan
4
Ballings, Michel
4
Berger, Lara Marie
4
Chamorro Mera, Antonio
4
Chen, Yen-Shen
4
Hinz, Oliver
4
Jha, Chandan Kumar
4
Kerkhof, Anna
4
Kodila-Tedika, Oasis
4
Loureiro, Sandra Maria Correia
4
Milne, George R.
4
Mindl, Felix
4
Misirlis, Nikolaos
4
Münster, Johannes
4
Peukert, Christian
4
Rubio Lacoba, Sergio
4
Ullrich, Hannes
4
Van den Poel, Dirk
4
Vlachopoulou, Maro
4
Weber, Ingmar
4
Abedin, Babak
3
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International journal of business information systems : IJBIS
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
2
A framework for
Facebook
advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
3
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
4
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
5
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
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