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Search: subject:"Market research"
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Marktforschung
7,318
Market research
6,518
Theorie
1,560
Theory
1,560
Consumer behaviour
1,514
Konsumentenverhalten
1,514
Deutschland
1,217
Germany
1,144
Marketing
764
Marketingmanagement
585
Marketing management
573
Arbeitsmarktforschung
551
USA
468
United States
458
Labour market research
422
Beziehungsmarketing
354
Relationship marketing
354
Qualitative Methode
241
Marketingtheorie
233
Conjoint analysis
231
Conjoint-Analyse
231
Marketing theory
229
Interview
225
Befragung
224
Bibliometrics
222
Bibliometrie
222
Scientific method
222
Wissenschaftliche Methode
222
Qualitative method
221
Internet
196
Innovation
190
Welt
177
World
177
Messung
172
Social Web
165
Social web
165
Arbeitsmarkt
164
Markenführung
163
Brand management
162
Measurement
161
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Undetermined
973
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795
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Article
3,997
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3,888
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215
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3
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2
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Article in journal
2,608
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1,269
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1,269
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888
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888
Hochschulschrift
626
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518
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400
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392
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380
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380
Lehrbuch
317
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259
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238
Bibliography included
238
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192
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188
Conference proceedings
109
Case study
94
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94
Statistik
74
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70
Handbuch
70
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66
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64
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63
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51
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43
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39
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39
Festschrift
36
Forschungsbericht
32
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26
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24
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English
4,736
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3,023
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258
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30
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24
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19
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12
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11
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8
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6
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5
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3
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2
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2
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Author
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Malhotra, Naresh K.
54
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
30
Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
Kuß, Alfred
24
Huber, Frank
23
Sarstedt, Marko
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Kumar, V.
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Koschnick, Wolfgang J.
19
Albers, Sönke
18
Hüttner, Manfred
18
Eisend, Martin
17
Buber, Renate
16
Green, Paul E.
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
Birks, David F.
15
Gustafsson, Anders
15
Helm, Roland
15
Koch, Jörg
15
McDaniel, Carl D.
15
Baier, Daniel
14
Belk, Russell W.
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
Baumgartner, Hans
13
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Institution
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
45
Institut für Arbeitsmarkt- und Berufsforschung
42
American Marketing Association
30
Springer Fachmedien Wiesbaden
27
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Market Research Society
10
Esomar
7
National Bureau of Economic Research
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
Forschungsinstitut zur Zukunft der Arbeit
5
GfK-Nürnberg e.V.
5
AMACOM
4
Arbeitskreis Sozialwissenschaftliche Arbeitsmarktforschung
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsches Institut für Wirtschaftsforschung
4
European Foundation for the Improvement of Living and Working Conditions
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
OECD
4
Rōdō Seisaku Kenkyū Kenshū Kikō
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Arbeitskreis Berlin-Brandenburgische Wirtschaftswissenschaftler
3
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Edward Elgar Publishing
3
Europäische Kommission
3
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Forschungsgruppe Konsum und Verhalten
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Marktforschung GmbH
3
GfK-Marktforschung GmbH <Nürnberg>
3
Harvard Graduate School of Business Administration
3
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Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
81
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
40
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Lehrbuch
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Organisation und praktische Anwendung
21
Springer eBook Collection
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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Source
All
ECONIS (ZBW)
7,315
USB Cologne (EcoSocSci)
565
RePEc
120
BASE
55
EconStor
22
USB Cologne (business full texts)
14
ArchiDok
13
Other ZBW resources
1
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8,105
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Date (oldest first)
1
Labor market returns to personality : a job search approach to understanding gender gaps
Flinn, Christopher J.
;
Todd, Petra
;
Zhang, Weilong
-
2023
Persistent link: https://www.econbiz.de/10014429726
Saved in:
2
Pioneers in Indian labour studies, 1900-1930
Krishnamurty, Jayasankar
-
2023
Persistent link: https://www.econbiz.de/10014365669
Saved in:
3
Innovation Mechanisms in Start-ups : Practice, Strategies and Impacts
Gupta, Varun
-
2023
Approach -- Global
Market
Research
for Value Proposition Innovation Amid Pandemics -- Sustained Business Growth in Startups … well as primary
market
research
. Startups can utilize the technology evaluation and adoption frameworks as a useful …
Persistent link: https://www.econbiz.de/10013504668
Saved in:
4
Which factors were behind Germany's labour market upswing? : a data-driven approach
Hutter, Christian
;
Carbonero, Francesco
;
Klinger, Sabine
; …
- In:
Oxford bulletin of economics and statistics
84
(
2022
)
5
,
pp. 1052-1076
Persistent link: https://www.econbiz.de/10013468536
Saved in:
5
How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R.
- In:
International journal of market research
64
(
2022
)
2
,
pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
Saved in:
6
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
Saved in:
7
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
8
Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel
;
Paetz, Friederike
;
Wagner, Udo
;
Wedel, Michel
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
Saved in:
9
Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
10
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
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