//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Mobile Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online retailing
Mobile marketing
1,050
Mobile Marketing
1,045
Internet
439
Electronic Commerce
359
Telemarketing
357
Online-Marketing
330
Deutschland
329
Germany
308
Internet marketing
302
Consumer behaviour
260
Konsumentenverhalten
260
E-commerce
237
Mobile communications
234
Mobilkommunikation
233
Theorie
207
Theory
207
Beziehungsmarketing
193
Relationship marketing
193
Advertising effects
152
Werbewirkung
152
Mobile Business
140
Mobile business
140
Werbung
136
Advertising
133
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
Social Web
92
Social web
92
mobile marketing
75
Online-Handel
71
Mobile Anwendung
60
Mobile application
60
Kundenmanagement
59
Direktmarketing
56
USA
55
Brand management
52
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
37
Book / Working Paper
34
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
18
Book section
18
Hochschulschrift
12
Thesis
11
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
7
Non-commercial literature
7
Aufsatzsammlung
6
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Amtsdruckschrift
1
Arbeitspapier
1
CD-ROM, DVD
1
Company information
1
Elektronischer Datenträger
1
Firmeninformation
1
Government document
1
Working Paper
1
more ...
less ...
Language
All
German
50
English
20
French
1
Author
All
Ahlert, Dieter
4
Fritz, Wolfgang
4
Becker, Jörg
3
Dees, Heiko
3
Wilke, Kai
3
Birkhofer, Ben
2
Kenning, Peter
2
Link, Jörg
2
Schröder, Hendrik
2
Schögel, Marcus
2
Stafflage, Marcel
2
Tiedtke, Daniela
2
Tomczak, Torsten
2
Alexandrovskiy, Sergey
1
Ansorge, Peter
1
Armbruster Reif, Karin
1
Banerjee, Syagnik
1
Bauer, Hans H.
1
Bernd, Simone
1
Brand, Simone
1
Böing, Christian
1
Chen, Yubo
1
Chew, Hong Wee
1
Choi, Jeonghye
1
Choi, Laee
1
Cui, Xuebin
1
Deutsch, Markus
1
Diehl, Sandra
1
Döbler, Thomas
1
Evanschitzky, Heiner
1
Faulds, David J.
1
Ferraz, Rodolfo Magalhães
1
Furquim, Thales Stevan Guedes
1
Gareis, Karsten
1
Gerdes, Stephanie
1
Grabner-Kräuter, Sonja
1
Grewal, Lauren
1
Heimbüchel, Bernd
1
Hoffmann, Volker
1
Härting, Ralf-Christian
1
more ...
less ...
Institution
All
ODIT France <Paris>
1
Published in...
All
Gabler Edition Wissenschaft
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kundenmanagement & Electronic Commerce
2
Marketing : ZFP ; journal of research and management
2
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
2
Apps management and e-commerce transactions in real-time
1
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
1
Ausgewählte Studien des ECC-Handel
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Business horizons
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Die Zukunft des Electronic Business
1
Développement touristique
1
E-Commerce : Wettbewerbsvorteile realisieren
1
Edition Lebensmittel-Zeitung
1
Electronic Services
1
Electronic retailing
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Informationsmanagement und strategische Unternehmensführung
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of electronic business
1
International journal of internet marketing and advertising : IJIMA
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Internetökonomie und Hybridität
1
Jahrbuch Handelsmanagement
1
Journal of contemporary marketing science
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational computing and electronic commerce
1
Journal of retailing
1
Kommunikation und Beratung : sozialwissenschaftliche Schriften zur Landnutzung und ländlichen Entwicklung
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Markt, Kommunikation, Innovation : MKI
1
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
1
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Phone and self : how smartphone use increases preference for uniqueness
Song, Camilla Eunyoung
;
Sela, Aner
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 473-488
Persistent link: https://www.econbiz.de/10014294943
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
5
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
6
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
7
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
8
E-marketing and its impact in consumer behavior : a case of Kathmandu Valley
Thapa, Laxuman Godar
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014495069
Saved in:
9
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
10
Assessing hotel-related smartphone apps using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->