von der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; … - In: Psychology & Marketing 40 (2023) 11, pp. 2447-2463
associated with a specific location (e.g., a sofa in a living room) increase plausibility. However, such functionally appropriate … extends this model by showing that plausibility (a rational and deliberate assessment of AR content) and local presence both …