Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is … reference price, value of the deal, attitude towards the deal and purchase intention are higher for the exaggerated ARP than for … is present in the reference price advertisement. Specifically, in-kind contribution exerts larger effects than money …